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Cruelty-free -
100% Vegan -
Paraben-free
Product Details
Strengthen from root to tip with Izumi Hair Tonic — a revitalizing serum inspired by traditional rice water rituals. Lightweight and fast-absorbing, it nourishes the scalp, boosts shine, and promotes a fuller, healthier-looking hair with every use.
How to Use
Ingredients
* This is a demonstration store — no orders shall be fulfilled.
Daily Cleanse
All hair types, including thinning hair
Nourishes, strengthens, revitalizes scalp
Hair thinning, weak roots, dryness
Lightweight tonic, non-greasy finish
Fresh herbal, naturally derived
Daily on clean, damp or dry scalp
After 3 Weeks
Clean and supple. Skin felt freshly cleansed, soft, and comfortable after washing, without any dry or tight feeling.
A fresh healthy glow. Skin appears fresher, smoother, and naturally brighter after a simple daily cleansing routine.
*Based on a 3-week study of 100 women with twice-daily use.*.
Why You’ll Love It
A gentle green tea foam that cleanses, refreshes skin, and leaves it soft after every wash.
Botanical Ingredients
Results You Can See
- Softens forehead and eye lines
- Hydrates skin throughout the day
I noticed my skin looking smoother after a few uses. The texture feels light, absorbs beautifully, leaves my face soft and naturally glowing.
- Leaves skin soft all day
- Absorbs quickly with no stickiness
I love how easily this sinks in after applying. It feels light on my skin, adds a soft healthy glow, and keeps my hands and face feeling smooth.
- Helps skin look more even
- Leaves skin fresh and soft
This has become my easy morning step. My skin feels clean and comfortable after use, and the glow looks soft and natural instead of shiny or overdone.
- Softens dry areas quickly
- No greasy feeling after use
I use it after showering and it sinks in fast. My skin feels soft for hours, especially around my neck and chest, and the glow looks natural, not shiny.
Frequently Asked Questions
Everything you need to know before choosing, using, and caring for your skin with Purity products.
Is it suitable for sensitive skin?
Yes. Our formulas are thoughtfully developed with gentle, skin-friendly ingredients that are suitable for most skin types, including sensitive skin. If you have highly reactive skin or known allergies, we recommend performing a patch test before first use.
How do I build a routine?
Start with the basics: cleanse, moisturize, and apply sunscreen in the morning; cleanse and apply a nourishing treatment at night. Once your skin adjusts, you can layer in a serum or targeted treatment based on your specific needs. Check out our Routine Guide for more detailed advice based on your skin type.
Are the ingredients natural?
Yes. Our products prioritize naturally derived ingredients, carefully selected for both safety and effectiveness. Some formulas include science-backed actives to boost results, but always at gentle, skin-safe concentrations.
Can I mix products together?
Yes. Our products are designed to layer well together. That said, if you're using stronger actives like retinol or AHA/BHA, we recommend spacing out application times to avoid irritation.
Are your products cruelty-free?
Yes. None of our products are tested on animals at any stage of development. We're committed to an ethical, environmentally conscious production process.
Better Daily Care
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