Our clean formulas are designed to nourish, restore, and reveal your skin’s natural glow—so confidence feels as effortless and radiant as true, timeless beauty itself.
Every formula is intentional—gentle, effective, and thoughtful. From sourcing to packaging, nothing is rushed. We believe beauty should be personal, responsible, and timeless—crafted by design, not by trend.
Our Story in Time
05/2017
Purity began with one simple question: what does sensitive skin need most?
08/2019
From a small kitchen to our first lab, each batch was crafted with care and purpose—not mass production.
07/2021
Our first 10.000 customers became believers, shaping Purity's soul.
01/2023
We grew into a movement for conscious, cruelty-free, and sustainable beauty.
07/2025
As we grow globally, our heart stays true—each formula made with honesty, care, and intention.
01/2030
Long-term fundraising — paving the way for our IPO journey and shared success.
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Built to Earn Your Trust
